“Happy Hour” Campaign
Campaign for Culture successfully petitioned British Columbia's provincial government to modernize “Happy Hour” liquor laws. Vibrant, illustration-based, campaign was designed to stand out across print and digital media.
Campaign for Culture non-profit organization successfully lobbied British Columbia's provincial government to bring “Happy Hour” liquor laws in line with the rest of Canada in 2012. Issues campaign addressed were strict limitations on patios, serving hours, discounts, and numerous technical details limiting small businesses ability to promote and provide offerings competitive with big companies.
Strategy & Copywriting