Happy Hour” Campaign

Campaign for Culture successfully petitioned British Columbia's provincial government to modernize “Happy Hour” liquor laws. Vibrant, illustration-based, campaign was designed to stand out across print and digital media.
Campaign for Culture Happy Hour campaign webpage with copy and prominent illustration of a ink well and pen — by Dima Yagnyuk.
Services
Branding
Art Direction
Communications
Illustration
Interface
About
Campaign for Culture non-profit organization successfully lobbied British Columbia's provincial government to bring “Happy Hour” liquor laws in line with the rest of Canada in 2012. Issues campaign addressed were strict limitations on patios, serving hours, discounts, and numerous technical details limiting small businesses ability to promote and provide offerings competitive with big companies.
Vibrant, illustration-based campaign, unique from the trends of 2012, was designed to capture attention and applied across print and digital media.
In 2016 a follow-up campaign commissioned updated brand and visual direction.
"Happy Hour" Campaign for Culture postcards featuring a series of campaign illustrations such as drink glasses, liquor bottles, fruit, and inkwell — by Dima Yagnyuk.
Campaign for Culture information side of the business cards featuring Communication Director — by Yagnyuk.
Campaign for Culture postcard with a tree and clock illustration — by Yagnyuk.
Campaign for Culture stationary including letterhead, business cards and envelopes — by Yagnyuk.
Close up of Campaign for Culture featuring an illustration of a television — by Dima Yagnyuk.
Campaign for Culture business card next to a letterhead — by Dima Yagnyuk.
Campaign for Culture letterhead and envelope — by Yagnyuk.
Campaign for Culture logo centered on a light grey background — by Yagnyuk.