Happy Hour” Campaign

Campaign for Culture successfully petitioned British Columbia's provincial government to modernize “Happy Hour” liquor laws. Vibrant, illustration-based, campaign was designed to stand out across print and digital media.
Services
Branding
Art Direction
Communications
Illustration
Interface
About
Campaign for Culture non-profit organization successfully lobbied British Columbia's provincial government to bring “Happy Hour” liquor laws in line with the rest of Canada in 2012. Issues campaign addressed were strict limitations on patios, serving hours, discounts, and numerous technical details limiting small businesses ability to promote and provide offerings competitive with big companies.
Vibrant, illustration-based campaign, unique from the trends of 2012, was designed to capture attention and applied across print and digital media.
In 2016 a follow-up campaign commissioned updated brand and visual direction.