Identity and Communications
New District brand was designed in clean, high-end travel magazine style, with editorial writing, interviews, and on-location photography featuring BC wineries and the talented people running them.
Services
Branding
Communications
Packaging
Interface
Environmental
About
New District specializes in wine with a focus on British Columbia. Its 2013 “travel magazine” identity and e-commerce quickly led to partnerships with a broad range of BC wineries. Ongoing creative support resulted in successful acquisition in 2015, providing the business with resources to develop custom consumer and B2B e-commerce platforms. This led to opening of New District's premium wine store, and launch of high-end packaging with curated “wine collections” in 2016.
The company started out in 2013 as a digital travel magazine focused on craft wine producers in British Colombia. Brand, art direction, and photography were developed alongside magazine style e-commerce interface.
By 2015 the popularity of the original product with BC wineries resulted in New District being acquired. Leading to launch of a custom consumer and B2B e-commerce platform with comprehensive filtering and navigation systems designed for large and complex product inventories.
Ongoing customer growth produced a physical store in 2016 along with premium packaging and highly popular “wine advent” calendar.
Work Done
Photography
Bureau of Light, In House
Bureau of Light, In House
Web Development
Invoke Digital, In House
Invoke Digital, In House
