“Hiring” Advertising Campaign
An advertising campaign to adjust design team to new Pilcrow Media focus was held at the end of 2016. These posters stared at passerby from Vancouver billboards calling for applications, while generating a "lively" online discussion on whether this was appropriate and if the “designer” in question was getting fired.
Pilcrow Media started out in 2015 as a communications studio with a plan to develop into a start-up. Projects included building studio operational structure, hiring a writing team, and providing creative direction for business idea generation through client work and internal projects. By the end of 2016 Pilcrow Media successfully produced FED, a food nutrition startup it is currently focused on.
This project began at the end of 2015 through hiring a creative team and developing an identity and studio website focused on its writers.
Pilcrow spent the following year producing branding and content focused client-work , in-house editorial publications, and iterated through internal start-up projects trying to generate a business.