Identity and Communications

Blue Heron's identity was set in stylish, magazine-like layouts, showcasing Karen McAthy's beautiful creations through photography and tantalizing writing. This translated into elegant packaging and environmental applications for a unique look.
Services
Branding
Environmental
Communications
Packaging
About
Led by renowned chef and published author Karen McAthy, Blue Heron develops culturing techniques, and produces a range of high end nut-based cheeses and fermentation products. Project breaks the conventions of vegan branding and packaging, reflecting Karen’s elegant, exquisite vision for her work.
In 2017 Blue Heron's brand was created showcasing Karen's beautiful products and tantalizing writing. Initial projects spanned a range of printed communications, cheese packaging system, and Blue Heron's cheese shop.
In 2019 driven by the popularity of it products Blue Heron followed up by opening up SOIL, its sister restaurant focused on fine vegetarian dining.