Cheese Label Packaging

Cheese packaging and communications building on Blue Heron's identity featuring Karen McAthy's writing, and product photography. A unique, eye-catching design, featuring the cheese on the wrapper, the packaging stands out effectively on store shelves, and deli aisles.
Blue Heron cheese labels laid on showing the variety of shapes and photographs — by Yagnyuk.
Services
Branding
Environmental
Communications
Packaging
About
Led by renowned chef and published author Karen McAthy, Blue Heron develops culturing techniques, and produces a range of high end nut-based cheeses and fermentation products. Project breaks the conventions of vegan branding and packaging, reflecting Karen’s elegant, exquisite vision for her work.
In 2017 Blue Heron's brand was created showcasing Karen's beautiful products and tantalizing writing. Initial projects spanned a range of printed communications, cheese packaging system, and Blue Heron's cheese shop.
In 2019 driven by the popularity of it products Blue Heron followed up by opening up SOIL, its sister restaurant focused on fine vegetarian dining.
Close up photograph of black fig infused cheese Fig Cumulus — Yagnyuk.
Close up photograph of herbed cheese Herb Cumulus — Yagnyuk.
Cover page for the wholesale pricing sheet featuring cheese photography and information set in Butler and DIN typefaces on a three column grid — by Dima Yagnyuk.
Close up of East Van Wensley cheese label — by Dima Yagnyuk.
Close up of a cheese label focused on the flavour write-up — by Yagnyuk.
Close up of shelf life extending custom printed cheese paper in brand Pantone Blue — by Yagnyuk.
Top corner of the product menu showing Blue Heron logo and brand pattern — by Yagnyuk.
Close up of the cheese pricing sheet for wholesale showing prices and lead time for various amounts — by Yagnyuk.
Close up of Fig Cumulus and Herb Cumulus cheese labels showing photography, and typography details — by Yagnyuk.
Close up of Smoke and Spice cheese label — by Yagnyuk.
Close up of Shore cheese label — by Yagnyuk.
Front page of event cheese menu featuring brand patter, logo and cheese list with prices per 100 grams — by Yagnyuk.
Close up photograph of spiced cheese Smoke and Spice— Yagnyuk.
Close up photograph of cheese coated in imperial blue wax — Yagnyuk.
Full page wholesale pricing page with a list of cheeses, prices and lead time — by Yagnyuk.