Cheese Shop Storefront

Blue Heron's cheese shop storefront featured striking, hand-painted signage arresting passerby's attention, and telling the story of Karen’s vision. The success of the store resulted in Blue Heron opening SOIL restaurant next door to take care of the customer overflow.
Led by renowned chef and published author Karen McAthy, Blue Heron develops culturing techniques, and produces a range of high end nut-based cheeses and fermentation products. Project breaks the conventions of vegan branding and packaging, reflecting Karen’s elegant, exquisite vision for her work.
In 2017 Blue Heron's brand was created showcasing Karen's beautiful products and tantalizing writing. Initial projects spanned a range of printed communications, cheese packaging system, and Blue Heron's cheese shop.
In 2019 driven by the popularity of it products Blue Heron followed up by opening up SOIL, its sister restaurant focused on fine vegetarian dining.