Short-run, On-Demand Packaging

As Naomi experimented with flavours and developed Say Hello Sweets initial product line, a system of labels and illustrations was designed to work with standard pints. Visually-attractive, regulations-compliant packaging was now available on-demand, in under 24 hour turnaround. Allowing Say Hello to grow while taking advantage of all sales opportunities, with no product waste.
Services
Branding
Environmental
Communications
Product Design
Packaging
Art Direction
Interface
About
Naomi Arnaut's Say Hello Sweets makes all natural ice cream and frozen treats. Her work has been meticulously supported from day one, with design and creative direction tailored to the cashflow based budgets of a quickly growing small business. Projects include an extensive, illustration-based identity spanning a range of unique, standout communications, packaging, vehicle, and environmental applications. Resulting in rapid customer growth, product uptake and brand recognition.
In 2016 Say Hello Sweets launched with a hand drawn, illustration-based identity and a unique truck that quickly became a Vancouver destination. In 2017 Naomi's constant flavour development resulted in flexible short run packaging.
In 2018 custom structural, food safe ice cream cube was designed, methodically tested, and produced for the main flavour range. Made out of food-safe materials, it holds its shape without glue, can be opened in 3 ways, and is leak resistant.
In 2019 continued product expansion lead to packaging updates (including new illustrations) for the full line of food safe cubes, glass jars, and ice cream sandwiches. Custom environmental designs were created for BC Product of The Year awards and Vancouver Convention Centre storefront.