Identity and Communications
Biota Fermentation identity is designed around botanical illustrations of Brad Hendrikson‘s all-natural fermentation products. Tantalizing product writing supports the design, with a tailored brandmark system adapting to different sizes, mediums, and production methods.
Chef Brad Hendrickson‘s Biota Fermentation produces all-natural fermentation products. Brad personally develops all flavours, runs production, and is involved in all aspects of his business. Design systems were created for Biota's signature product line and seasonal flavours. Resulting in turnkey branding and packaging systems allowing Brad to focus on his work. New packaging stands out vibrantly on store shelves leading to increased sales and has lower production costs resulting in improved product margins.
Biota's identity was developed through hand drawn botanical illustrations of Brad’s products, supported by tantalizing flavour descriptions and a tailored brandmark for use across multiple sizes, mediums and production methods.