SOIL Restaurant

Driven by product demand and the success of the cheese shop Blue Heron opened an elegant restaurant next door, serving exquisite vegetarian dishes created by chef Karen McAthy.
Close up of Soil Restaurant Handpainted Logo on the windows — by Dima Yagnyuk.
Services
Branding
Environmental
Communications
Packaging
About
Led by renowned chef and published author Karen McAthy, Blue Heron develops culturing techniques, and produces a range of high end nut-based cheeses and fermentation products. Project breaks the conventions of vegan branding and packaging, reflecting Karen’s elegant, exquisite vision for her work.
In 2017 Blue Heron's brand was created showcasing Karen's beautiful products and tantalizing writing. Initial projects spanned a range of printed communications, cheese packaging system, and Blue Heron's cheese shop.
In 2019 driven by the popularity of it products Blue Heron followed up by opening up SOIL, its sister restaurant focused on fine vegetarian dining.
SOIL Restaurant Lightbox featuring the logo and decorative detailing in the corner — by Dima.
Handpainted blue Heron Logo on the window — by Yagnyuk.
Close up of the SOIL front door with handpainted hours and logo, with 8th and Main reflected in the glass — by Dima Yagnyuk.
Hanpainted window detailing, reading Lunch, Brunch, Dinner — by Yagnyuk.
Handpainted Blue Heron logo on the bottom of the front door — by Yagnyuk.
SOIL Restaurant hand painted sandwich board by the front door — by Yagnyuk.
Lamp hanging off the ceiling inside the restaurant — by Dima.
SOIL Restaurant Interior, shelves with plates — by Dima Yagnyuk.
SOIL Sandwich board with the Main street alleyway in the background — by Yagnyuk.
SOIL and Blue Heron storefront schematics — by Yagnyuk.
Framed SOIl Restaurant Logo centered on a grey background — by Yagnyuk