Say Hello Sweets logo — by Dima Yagnyuk.

Standout Packaging

With the custom structural cube designed and fully tested Say Hello core product line was set up for high volume production, to minimize per unit costs. Cubes were updated with final visual designs, copy, and nutritional information satisfying all Canadian Food and Nutrition Labelling guidelines. Characters were redrawn by a professional illustrator for all original and new designs.
Say Hello Sweets custom Structural Foodsafe, Direct Fill, Ice Cream Cubes with vibrant illustrations for banana, strawberry, chocolate, lemon, marshmallow, sesame, mint, matcha, coffee and vanilla flavours in a variety of neon colors stacked on top of each other — by Dima Yagnyuk.
Product Design
Art Direction
Naomi Arnaut's Say Hello Sweets makes all natural ice cream and frozen treats. Her work has been meticulously supported from day one, with design and creative direction tailored to the cashflow based budgets of a quickly growing small business. Projects include an extensive, illustration-based identity spanning a range of unique, standout communications, packaging, vehicle, and environmental applications. Resulting in rapid customer growth, product uptake and brand recognition.
In 2016 Say Hello Sweets launched with a hand drawn, illustration-based identity and a unique truck that quickly became a Vancouver destination. In 2017 Naomi's constant flavour development resulted in flexible short run packaging.
In 2018 custom structural, food safe ice cream cube was designed, methodically tested, and produced for the main flavour range. Made out of food-safe materials, it holds its shape without glue, can be opened in 3 ways, and is leak resistant.
In 2019 continued product expansion lead to packaging updates (including new illustrations) for the full line of food safe cubes, glass jars, and ice cream sandwiches. Custom environmental designs were created for BC Product of The Year awards and Vancouver Convention Centre storefront.
Meet Your Matcha cube with coconut and matcha illustration — by Yagnyuk.
Lemon Sqeezy Cube with lemon illustration — by Yagnyuk.
Vanilla & Co cube with coconut and vanilla illustration — by Yagnyuk.
Open Sesame cube with sesame seed illustration — by Yagnyuk.
Cafe No-Lait Cube with coffee cup illustration — by Yagnyuk.
Stay Mallow cube with toasted marshmallow illustration — by Yagnyuk.
Monkey's Uncle cube with banana illustration – by Yagnyuk.
Jam Session cube with Strawberry illustration — by Yagnyuk.
Mint to Be cube with mint leaf and chocolate illustration — by Yagnyuk.
Chocolate Nirvana cube with chocolate bar illustration — by Yagnyuk.
Stack of Say Hello Ice Cream cubes inside a freezer — by Yagnyuk.