Effective, visually-appealing work through a consistent process that saves time and reduces production costs.

Say Hello Sweets (2016 - Current)
Day one design and continuous development of brand, packaging, and environmental applications, tailored to cashflow based budget of a small business. Resulting in strong customer growth, consistently increasing cashflow, rapid product uptake across British Columbia, brand recognition, and ongoing product expansion.
RealCrowd (2017 - Current)
Branding, product design, and creative direction for a US-based real estate software developer. Modular, data-rich interface systems resulted in consistently increasing user growth, reduced feature development time, and produced compounding, over 50% year-over-year design spending reductions.
Biota Fermentation (2018 - Current)
Branding and packaging systems for a fully developed signature and seasonal product lines of an established fermentation company. Resulting in standout packaging with reduced production costs and application time. This has produced improved margins, increased sales and brand recognition.
Blue Heron (2017 - Current)
Brand, packaging and environmental design for chef Karen McAthy’s established line of highly successful dairy-free products and dining. Resulting work reflects the elegant nature and taste of Karen’s products, tells the story of her work, and makes a distinct, premium statement.
New District (2013 - 2016)
Day one branding, creative direction and interface design for a wine retail start-up. Producing extensive partnerships with BC wineries and quick customer growth, resulting in successful acquisition in 2015, leading to development of custom e-commerce platform, and opening of a premium brick and mortar wine store.
Grow Financial (2014 - 2016)
Comprehensive day one branding, advertising, product and interface design. Resulting in high-conversion marketing, and easy-to-use financial product applications, national exposure, seamless renaming, $10.2M Series A in 2016, over $250K in lifespan design savings, and a successful exit in 2019.