Every inquiry gets an in-depth,
complimentary consultation to discuss relevant strategies based on project details, customer demographics, and desired results.

Approach.
Steps

1. Consultation

Once you get in touch I will follow-up to discuss your project, relevant approaches, a range of associated costs, production methods, and answer any of your questions. If the project is suited for a specific specialist I will put you in touch with them directly.

2. Proposal

Once a suitable approach is determined a detailed proposal defining requirements, scope, fees, and schedule is delivered. This takes a few weeks to finalize into an agreement for in-depth projects. Alternatively is applied as standard part of the quote/invoice for simpler jobs.
Design Process
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Design process is tailored to each project and is based on a “Discussion-Research” pattern to create brand, functionality, and aesthetics for client’s customer demographics and desired outcomes.

2. Research

These details are used to research relevant projects, fields, competitors, and test implementations. Iteratively establishing an effective Design Direction tailored to produce intended results.

3. Design System

Design System covering functionality, brand, aesthetics, and resulting art direction is created from the established direction. This spans any and all of naming, tone of voice and copywriting, typography, product design, art and photography direction, user interface, and customer experience.

1. Discussion

Project details and requirements such as audience, goals, deliverables and outcomes are determined and explored in depth through one-on-one work with client.
Steps

Design process ranges from a few weeks for small jobs to several months for in-depth projects.

Ongoing projects (ex. financial services, software, consumer goods) needing consulting, creative direction, and product design occur as connected series of projects or support over a longer period of time.

Large, multidisciplinary projects (ex. financial services, software, consumer goods) requiring ongoing consulting, creative direction, and product design can result in over several years of collaboration producing significant results.

Budgets for these vary from large to cashflow-based, but consistently experience progressive reduction in spending as design systems are established and the need for studio involvement decreases.

Production Process
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Production process creatively applies design system to all deliverables and sources cost-effective methods to optimize project budget use.

Steps

1. Applications

Design system is applied to all required deliverables. Cost effective production methods are sourced to optimize client's budget use. Specialists are engaged for web development, packaging production, or environmental installations.

2. Ongoing Support

New projects are quickly and cost-efficiently developed using the established design system. The system is updated and expanded as necessary with new applications.