Starts with a consultation to discuss effective approaches based on an outline of your project and the results you want.


1. Consultation

I will follow-up to discuss what you need, possible approaches, their associated costs, production methods, and answer any questions. If the project is suited for a specific specialist I will put you in touch with them directly.

2. Proposal/Agreement

Once a suitable approach is outlined a proposal defining all requirements, budgets, and schedules is produced. This takes a few weeks to finalize into an agreement for involved projects. Or is applied as standard part of the quote/invoice for quick ones.
Design Process
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Design follows a “Discussion-Research” pattern working closely with you to create functionality, brand, and aesthetics tailored to the outcomes you want.

2. Research

These details are used to research relevant projects, fields, competitors, and test implementations. Iteratively establishing an effective Design Direction tailored to produce intended results.

3. Design

Design System covering functionality, brand, aesthetics, and resulting art direction is created from the established direction. This can span naming, tone of voice and copywriting, typography, product design, art and photography direction, user interface, and customer experience.

1. Discussion

Project details and requirements such as audience, goals, deliverables and outcomes are determined and explored in depth.

Design takes between a few weeks for small projects to several months for larger ones.

Ongoing projects (ex. financial services, software, consumer goods) needing consulting, creative direction, and product design occur as connected series of projects or support over a longer period of time.

Large, multidisciplinary projects (ex. financial services, software, consumer goods) requiring ongoing consulting, creative direction, and product design can result in over several years of collaboration producing significant results.

Budgets for these vary from large to cashflow-based, but consistently experience progressive reduction in spending as design systems are established and the need for studio involvement decreases.

Production Process
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Production process applies the design system to deliverables while sourcing cost-effective methods to ensure efficient budget use.


1. Design Applications

Design system is applied to all required deliverables. Cost effective production methods are sourced to optimize client's budget use. Specialists are engaged for web development, packaging production, or environmental installations.

2. Ongoing Support

New projects are quickly and cost-efficiently developed using the established design system. The system is updated and expanded as necessary with new applications.