Street Advertising Campaign
An advertising event was held at the Vancouver Art Gallery with passerby pummelling Credit Card Debt (Grouplend‘s CEO Kevin Sandhu in a custom built costume) with water balloons. Successful shots received $5 cash in hand. Campaign received national exposure — raising company profile and leading to increased user signups with follow up direct-mail campaigns.
Grouplend developed the first Canadian peer-to-peer lending platform. Company was branded and supported via experiential advertising, content marketing, and direct mail campaigns leading to rapid user growth throughout 2015. Continued development of a polished, high-conversion interface propelled the product to a $10.2M Series A funding round, and led to a rebrand into Grow Financial at the end 2015.
Initial product built was a peer-to-peer lending platform emulating US-based Lending Club for the Canadian market.
Launch day identity design and accompanying communications included experiential campaigns, content marketing, and direct mail advertising. Producing national brand recognition and resulting in sustained user growth. Product functionality and interface was developed and optimized for high conversion throughout 2015.
Product was renamed and brand updated to Grow Financial in a lead up to a successful $10.2M Series A funding round at the end of 2015.