Creative Director producing multidisciplinary projects spanning concept and stylistic direction for branding, packaging, and environmental applications.
Projects start with an assesment and consultation on market trends, creative approaches, structural + material production options and costs.
Creative concepts are developed and approved prior to finessing into comprehensive design systems tailored to physical and digital applications.
Brand systems (naming, tone of voice, illustration, photography, packaging) are developed in-house and augmented with creative teams matched to strategy and art direction.
Cost-effective materials and production methods are tailored to project use case and set up through specialized Canadian and US suppliers.
Creative Director producing multidisciplinary projects spanning concept and stylistic direction for branding, packaging, and environmental applications.
